The Challenge is a music festival and fundraiser.

Established in 2001 by Abercrombie & Fitch Co., we support the mental health of each generation on their journey to being and becoming who they are.

In partnership with our family of brands, we raise millions, celebrating our collective impact with an annual event that draws thousands both IRL and online.

Join us on Friday, Sept. 20, at the A&F Co. Global Home Office in New Albany, Oh.




The Challenge was founded by Abercrombie & Fitch Co. as an internal fundraiser for organizations and causes that impact our communities locally, nationally and globally.

Each year, A&F Co. associates would celebrate the impact of fundraised dollars with a festival-style event at our Global Home Office in New Albany, Oh.


A&F Co. announced a five-year, $15 million partnership with SeriousFun Children’s Network, a global community of camps and programs for kids with serious illnesses and their families. The network would also become the sole beneficiary of The Challenge through 2021.

To garner support and amplify impact, A&F Co. invited the public to join the effort and encouraged attendees to form teams and fundraise throughout the summer leading up the event.

Over the next five years, The Challenge grew, resulting in multiple sell-out events and allowing A&F Co. to nearly double its commitment to SeriousFun.


Today, the event is a community-wide music festival and fundraiser that draws thousands in support of multiple impact partners with a mission to empower youth, teens and young adults.


The Challenge is made possible thanks to these sponsors and supporters.

About A&F Co.

Established in 1892, Abercrombie & Fitch Co. is a leading global omnichannel specialty retailer of apparel and accessories for men, women and kids through four renowned brands.


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Be a part of The Challenge

Help us empower youth, teens and young adults. Learn more about additional ways to get involved.